McREL: Analysis and Planning for New Online Services

11/1/2005

Scenario
Based on rigorous scientific study and analysis, Mid-Continent Research for Education and Learning (McREL) created a new tool for assessing how well K-12 school administrators manage change. While familiar with developing and distributing research and professional development curricula, McREL faced a new challenge: Creating an on-line service to deliver the assessment tool.

Company Profile
Drawing upon the best of more than 30 years of education research, McREL creates practical, user-friendly products that help educators and administrators create classrooms that provide all students with opportunities for success.

Benefits
In a joint project with Verndale, Horizon helped turn McREL's vision into reality. The Balanced Leadership Profile 360™ service provides school districts and K-12 administrators with the ability to assess and improve how they manage change.

Providing McREL with business and product requirements analysis and with business and operational planning assistance, Horizon set the foundation for the development and launch of a new service, and business model, for McREL.

With Verndale's expertise in web-based application designand development, McREL launched a new service that meets McREL's rigorous standards for quality and validity.

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